‘Runway Runway’ with Issa Rae
Creative Execution:
In partnership with Delta, we executed ‘The Delta Runway Runway Collection’: a fashion line for travelers, by travelers during LAFW. Alongside acclaimed actress and entrepreneur Issa Rae we were able to elevate 6 small businesses by creating a limited edition collection of travel-savvy items. Leading with personal stories, Issa had sit-down interviews with each designer and the brand action culminated with a live-streamed fashion show.
Business Problem:
As the travel category continued to recover, Delta needed to reinforce it’s brand belief in the strength of being present and inspiration being found in the adventures we take.
Strategic Insight:
Travel brands are seeking to engage with their audience beyond booking and boarding experiences; evolving into a lifestyle brand that exists across the consumer funnel. By leveraging a timely strategic partnership we were able to build credibility around Delta becoming a ‘lifestyle’ brand.
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