‘Open Air Gallery’
Creative Execution:
The Open Air Gallery was created to highlight a diverse group of up-and-coming local Miami artist, whom had been an often overlooked community in the growing popularity of Art Basel. Delta commissioned six original works by local artists made from scrapped airplane parts in order to emphasize their commitment to supporting local communities wherever they fly.
Business Problem:
Delta wanted to strengthen their relationship with South Florida consumers and gained the opportunity to participate in Art Basel. We needed to build credibility with the South Florida community while differentiating our brand in the sea of branding.
Strategic Insight:
The city of Miami and Art Basel events represent a sense of opportunity and inspiration for many artists, small business owners, and travelers alike. Delta positioned their brand as the connector between artist’s ambitions and their potential.
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