‘You Are The Greatest Souvenir’
Creative Execution:
Marriott Bonvoy unveiled a global campaign that celebrated how travel shapes everyone differently. The hero film along with its accompanying social vignettes was an ode to the brand’s belief in the transformative power of travel.
Business Problem:
As a relatively young brand, Marriott Bonvoy needed to establish a clear, singular voice for the entire portfolio while driving brand salience.
Strategic Insight:
The most powerful thing about travel isn’t just where the traveler stays, but what stays with them long after the trip. The range of Marriott Bonvoy experiences referenced highlights the brand’s commitment to offering more than just a stay but travel moments that shape who you become long after the trip ends.
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